Frequently asked questions

AAFCO is a nonprofit organization that sets nutrition and labeling standards for pet food in the United States. When a dog food says it is “complete and balanced,” that claim should be based on AAFCO’s guidelines.

It’s helpful to know that AAFCO does not directly test, approve, or certify dog food products. So when people say a food is “AAFCO-approved,” they usually mean the label includes a statement showing it meets AAFCO nutrition standards.

AAFCO creates the standards, while individual states enforce pet food laws. The FDA also works with AAFCO, but it does not replace state enforcement. If a dog food claims to be “complete and balanced” without meeting AAFCO standards, that claim is not valid.

No. AAFCO creates the nutrition standards and labeling guidelines for pet food, but it does not test, approve, or certify individual products. Instead, those rules are enforced by the FDA and by state agencies that adopt AAFCO’s model regulations into law.

Yes, every recipe is formulated to meet nutritional levels establish by the AAFCO Dog Food Nutrients Profile. Beyond compliance, we use 100% human-grade ingredients, no artificial additives, and no common allergens.

Every recipe is made with 100% human-grade ingredients like turkey, beef, chicken, salmon, eggs and whole vegetables. No meat by-products, no rendered meals, no artificial preservatives, no corn, wheat, or soy are used.